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Acquisition strengthens search and content capabilities; deepens Compose.ly's Indianapolis presence
INDIANAPOLIS and SEATTLE (Sept. 22, 2026) — Compose.ly, a national content marketing and SEO agency and three-time Inc. 5000 honoree serving brands including WebMD, Calendly, TED and GetYourGuide, has acquired Bohu Digital, an Indianapolis-based digital marketing and strategy firm. The transaction is Compose.ly's first acquisition, increasing its client base by more than 20 percent and adding several full-time employees, most of whom are based in Indianapolis.
"The demands on marketers are increasing as we manage the biggest industry disruption in our lifetime,” said Nicole MacLean, CEO of Compose.ly. “Compose.ly is committed to leading our customers through this new world of search to help them grow, and the acquisition of Bohu better equips us to fulfill that need.”
The acquisition further expands Compose.ly's capabilities in AI visibility with additional expertise across SEO and AEO strategy. Existing Bohu Digital clients retain their current team but also gain access to Compose.ly's enterprise-scale content production.
For many businesses, the proliferation of channels and data has made it harder to know what is actually driving growth. Brands increasingly require visibility across conventional search engine results and large language models alike. Compose.ly and Bohu Digital share a commitment to bring order to that complexity and ensure their clients win.
"Visibility now depends on the technical work of being findable and the volume of substantive content behind it. Neither one is enough on its own,” said Ian Brown, founder of Bohu Digital. 3"Our clients keep the same strategic team they have always worked with, now with a deeper bench and content engine behind it.”
Bohu specializes in AEO/GEO, SEO, and distribution strategy, serving brands in industries including software-as-a-service, professional services, private equity and e-commerce. Brown will serve as an ongoing strategic advisor to Compose.ly, and Bohu's team and client engagements now operate under the Compose.ly umbrella.
"I started my career as a tech marketer in Indianapolis, and my experiences in programs like the Orr Fellowship and Edge Mentoring still influence my leadership today," said MacLean. “Ian and I met as Orr Fellows 12 years ago, and share the belief that helping companies meet today’s challenges means creating an agency culture where we go above and beyond for clients and equip our people to do their best work.”
MacLean was promoted to CEO in May 2026. MacLean joined Compose.ly in 2022 as Head of Marketing and quickly expanded her influence across revenue operations, sales and new business lines. Under her leadership as CRO starting March 2024, the team saw a 67% increase in close rate and a 23% increase in total company revenue. She also led the go-to-market strategy for Compose.ly's contract writing business line, which scaled to multi-million-dollar revenue within 18 months.
Terms of the deal were not disclosed.
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About Compose.ly
Compose.ly is a content marketing and SEO agency that helps brands like WebMD, Calendly, Money.com, TED and GetYourGuide turn organic content into measurable growth across search, AI platforms, social and newsletters. What began as a trusted content writing service has grown into a fully integrated marketing partner, combining strategy, SEO, content creation, paid media and analytics under one roof. Compose.ly has been named to the Inc. 5000 list for three years running, and was recognized as a 2025 Inc. Power Partner, an honor based on client testimonials and interviews.
Learn more at https://www.compose.ly/
