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Between short-form videos and AI summaries, it can feel like everyone wants bite-sized content nowadays. Many content marketers feel like they're in limbo. Do people still read blogs anyway? Are blogs still a thing in 2025?
The short answer: definitely yes. Blogging is still relevant, especially as a digital marketing tool. A Master Blogging survey verifies this, showing that 83% of users — about 4.44 billion people — read blog posts. To tap into this valuable audience, business bloggers need to understand the bigger picture.
How Has Blogging Changed Over the Years?
When blogs first came on the scene, they were a personal outlet for the blogger's creative energy. Then came Really Simple Syndication (RSS), a technology that lets readers subscribe to blogs. Monetization came next, and by the mid-2000s, corporations began jumping on the blog bandwagon on a large scale.
Posts became longer and more detailed as corporate bloggers sought to increase engagement by adding more value. The rise of high-quality video content gave birth to the "vlog" — blogs delivered via video — another way to engage diverse audiences.
Blogging and the Rise of AI
In 2025, AI and social media trends continue to change blogging norms. A recent Ahrefs study shows that 87% of respondents use AI tools in content marketing, primarily in the planning stages. Those that take advantage of AI end up publishing 42% more content than non-AI users, even though the majority still use humans for the actual blog writing. Marketers seem to agree that AI is most beneficial in the planning stages, for idea generation and outlining.
Promotion and Integration on Social Media
With higher volumes and an increasing demand for multimedia content, it's not surprising that blogging has become more integrated into multichannel strategies. Companies promote their blogs on social media platforms and invite readers to share individual posts with one-click social share buttons.
Another rising trend is content repurposing. Corporate bloggers can turn their best-performing blogs into infographics, images, and short- or long-form videos, making them even easier to promote on social media.
What Are Some Outdated Blogging Techniques?
People who consider blogging outdated are usually thinking of an old-school blog post — a few hundred words of musings, geared toward people who are already interested.
Today, content production is far more about the customer experience. Blogging is part of an SEO strategy, which means it should please readers and search engine algorithms simultaneously. Both prefer trustworthy, high-value content that answers the search query.
These guidelines have led bloggers to mostly abandon their brief and random musings in favor of keywords, deep dives, and customer engagement. Today's business bloggers also rely heavily on data analytics. They conduct market research and use tools like Google Trends to understand customer search behavior and build blogs around those insights.
Why Blogging Still Matters in 2025
Even with so many ways to deliver content, investing in your blog continues to be a worthwhile endeavor in 2025. Consumers still turn to Google when they need information, and Google still prioritizes sites that offer valuable, high-quality answers. Yes, AI overviews do distract some searchers, but they're also an asset to bloggers who know how to use them.
Here's the secret: Google cites the web pages it uses to create each AI Overview. According to one recent study, 76% of sites mentioned in AI overviews come from pages that rank in the top 10. Publishing a consistently updated, high-quality blog is still an effective way to get you there.
Blogs drive organic traffic and let you provide in-depth answers to relevant audience questions. The more questions you answer, the better your chance of ranking high in Google and showing up in its AI overviews.
Challenges of Blogging Today
Between the temptations of AI and shorter attention spans, it's not easy to be a blogger in 2025. These are some of the biggest challenges of creating a successful blog:
AI Content Saturation
According to Ahrefs's recent study, more than 40% of marketers have published AI-generated content. The result is a more competitive content landscape where bloggers have to work harder and produce more unique content to attract attention.
Zero-Click Searches
AI Overview means that some readers don't need to click anything to get the answers they need. This affects low-quality, AI-dependent bloggers, but provides a lot of room for great writers that can offer deeper insights and more compelling content.
Trust and E-E-A-T
To stay competitive, a marketer needs to invest more energy into preserving their website's topical authority. They have to earn backlinks and follow the quality guidelines that Google refers to as E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
Short Attention Spans
According to a CNN interview with digital media expert Dr. Gloria Mark, the average screen user's attention span decreased from 2.5 minutes to 47 seconds between 2004 and 2023. Today's blogs need to grab the reader's attention quickly and be easy to scan.
6 Tips for Successful Blogging in 2025
Overcoming these challenges takes time, but there's a lot of potential to stand out. To create a thriving blog you need to be discoverable. Start with these six tips to attract Google's algorithms and today's discerning readers:
1. Write takeaway summaries: Not everyone who clicks on your blog post will read through it. Include a "Key Takeaways" section at the top to allow readers to preview your post and encourage more time on the page.
2. Add frequently asked questions: Adding FAQs helps you target the conversational search phrases that are popular with mobile and voice-assistant users. Each FAQ is another potential search term to rank for.
3. Answer the audience: SEO in 2025 is all about matching user intent. Do keyword research and consider what needs drive those searches. Read your reviews and analyze customer stories to gain more insight.
4. Create a funnel: Each blog post is part of the buyer's journey. Know where your reader is coming from and make sure you have a call-to-action that sends them to the next step.
5. Use schema markup: This tip is for your developers. Schema markup is code that tells Google about the different elements on your page. It helps the algorithm understand when your content is relevant.
6. Leverage process automation: Explore content management systems that organize your digital presence and automate content distribution. Find tools that let you sort, categorize, and schedule posts so you can focus on the creative elements.
What Does the Future of Blogging Look Like?
Blogging's recent evolution offers a peek into its future. Video isn't going anywhere, so you can expect to see more video embedded into blogs. AI saturation is likely to continue, so social media cross-promotion will keep being important.
Meanwhile, with so much machine-generated content online, truly human content will become even more valuable. Personal blogs are still a thing, and they may have their second chance in the limelight as sanitized AI posts become less desirable.
Business blogging is likely to keep following SEO trends, and search algorithms are unlikely to shift away from the focus on user value. Also, with 64% of internet traffic now coming from mobile devices, it's safe to say that mobile-friendly, highly scannable blogs will remain relevant.
Making a Case for Blogging: Results From MyFitnessPal
The best way to understand blogging's potential is to look at a real-world case. MyFitnessPal, the successful calorie and fitness tracker app, shared helpful information about how it leverages blogging to conquer its content goals and what the company learned in relaunching its blog.
How MyFitnessPal Leveraged Blog Content To Achieve Its Goals
MyFitnessPal was looking to create blog content that resonated more with its audiences. The brand has always believed in its content marketing strategy, and as the company was shifting focus to becoming a lifestyle brand, leaders saw potential in blogging.
The app's blog was initially designed in 2010. By today's standards, the user experience was not up to par, with low functionality and ads everywhere. It needed some TLC, especially because people are more critical of brands now, and they don't give their trust easily. After hiring a new editorial director, the brand created a plan to refresh its content.
By refining its blog content strategy, the MyFitnessPal team started to see amazing results within just a few months:
- Total clicks increased 9%
- Search ranking placement increased 4%
- Views per user increased 11%
- Engagement rate went up 25%
- Average engagement time went up 55%.
The team has seen immense value in blogging. It drives organic traffic and delivers helpful content. The company can repackage informative content across channels — a popular post in the blog can be used in newsletters, social media, and paid media strategies.
MyFitnessPal also uses blog performance for getting more information about its target audience. How is the audience reacting to the topic of high protein, for example? If it's good, they can put that content on their other channels.
Tips and Tricks Learned From MyFitnessPal's Blog Relaunch
Let's dig a bit deeper into lessons learned from MyFitnessPal that point to the reasons why you need a blog. Here are a few tips the team has shared to make the blog a powerful tool:
Conduct an Initial Audit
A higher-level audit immediately provides info about the user experience, what the blog is trying to do, and what the pieces of content say as a whole. Figure out if people are bouncing and how long they're spending on a page.
Create a Goal for Content Generation
Set goals for the purpose of the blog. For MyFitnessPal, the goal was to become the most trusted online source for nutrition and weight loss content. To do this, the team saw a need for better SEO, content, and back-end tech tools.
Bring in Competitive Analysis and Data Insights
The MyFitnessPal team also looked at other websites and talked about what they liked and didn't like. Inspiration helped the team start fresh.
Leverage Other Teams
In a cross-functional effort, MyFitnessPal brought in its customer happiness and original research teams to fully understand what was needed as far as website navigation, menus, and topics.
Challenge the Status Quo
For content marketing to succeed, teams need to challenge what's always been done. Just because it was done one way in the past doesn't mean there isn't a better method. It's possible to overcome limited thinking and push back. Stay curious. Get out of your comfort zone.
Prioritize Readability
Today's online readers want the option to skim. Bring in features like bullet points, engaging headlines, summary boxes, and article highlights. People don't always have time to sit and read your complete post. But that doesn't mean you both can't get something out of it.
MyFitnessPal saw impressive results in relaunching its blog and implementing current best practices. Find out more about these successful blog outcomes by viewing the full on-demand webinar with Compose.ly.
Stay Relevant With Up-to-Date Blogging Strategies
Blogs are absolutely still a thing in 2025 — two things, if you want to get technical. They're a source for indirect revenue, as they attract new audiences through SEO and retain existing ones. They can also be a source for direct monetization for bloggers who leverage display ads and affiliate relationships.
Either way, effective blog writing is the key to getting attention, and that's where Compose.ly comes in. If you're ready to invest in more blog traffic and profitability, we have content strategists, writers, and editors ready to take on the legwork. Learn more about our blog writing services that drive results, and let us know how we can help.
