Episode
No. 17
|
June 10, 2025

Understanding Your Audience’s Psychographics with Amanda Salem, Constant Contact

Episode summary:

What does content marketing look like after 30 years in the business?

Amanda Salem, director of content marketing at Constant Contact, joins the show to share her journey from storytelling roots to leading a digital marketing evolution for small businesses. With deep expertise in email, automation, and AI tools, Amanda offers a clear view on how marketers can balance SEO demands with authentic customer connection, and why understanding psychographics is the secret to meaningful messaging.

Key takeaways:

  • Customer-first messaging: How to put yourself in your audience’s shoes to create connection
  • AI as a helper: Why automation supports content creation but can’t replace knowing your customer
  • Beyond demographics: Using psychographics to build meaningful, targeted marketing strategies

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