Webinar Replay

AI Search and the Future of Blogs

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Summary

In the second session of our webinar series, Adapting Your SEO Strategy for AI Search, we were joined by Ethan Smith, CEO of Graphite.

SEO is evolving, and so should your blogs.

He shared insights on how to approach creating new content in the era of zero-click search, how to determine which content pieces are worth optimizing, and how to consider organic visibility.

đź’ˇ For example, long-tail questions are becoming key. LLMs are answering hyper-specific, never-before-seen queries. Addressing them directly in your blogs can lead to higher visibility. đź’ˇ