Episode
No 24
|
September 25, 2025

The Three Buckets of Impactful Video Content With Drew English, Charter and Company

Episode summary:

What does it take to create video content that truly connects in an era of AI tools and endless scrolling?

Drew English, CEO of Charter & Co and Forge Virtual Studios, joins Nicole to share why framing and storytelling—not just raw output—are what make video unforgettable. He breaks down how brands can use AI without losing the human touch, the three buckets of video content every marketing strategy needs, and why swinging big on brand is the smartest move in a performance-obsessed world.

Key takeaways:

  • Why framing is the secret ingredient that AI alone can’t deliver
  • How to decide where AI fits into your video workflow without damaging trust
  • The three video content “buckets” and how to use each for maximum impact

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