Episode
No. 15
|
May 13, 2025

The Role of Social in B2B Strategy with Paola Marino, Virtual Intelligence Briefing (ViB)

Episode summary:

When the playbook keeps changing, how do modern marketers stay grounded and effective?

Paola Marino, Digital Marketing Manager at Virtual Intelligence Briefing (ViB), joins the show to unpack what it’s really like to market in a lean, high-velocity B2B environment. From running a social agency in Mexico to building full-funnel strategies in the U.S., she shares how her career pivots shaped the way she approaches experimentation, content repurposing, and brand storytelling in today’s crowded market. 

Key takeaways:

  • Content in the Chaos: Why marketers can’t afford to “opt out” of any channels
  • ABM for Small Teams: How AI helps scale personalized messaging
  • Experimentation as a Mindset: Running tests when there’s no time to slow down

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