Episode
No. 19
|
July 8, 2025

Navigating the Changing Landscape of SEO with Kyle Whigham, Luxury Presence

Episode summary:

What does it take to stand out when “good enough” no longer cuts it in today’s AI-driven content landscape?

Kyle Whigham, SEO Manager at Luxury Presence, joins Nicole to explore the evolving world of content strategy and search. He shares how his journey from entry-level link builder to SEO leader taught him the value of alignment, integrity, and thoughtful execution. Kyle breaks down the rising importance of expert-driven, localized content and how AI-assisted workflows can either help, or hurt, depending on your approach. 

Key takeaways:

  • How to build AI-assisted content that actually performs in search
  • Why local authority and niche expertise are the future of SEO
  • What separates sustainable SEO strategies from outdated quick wins

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