Episode
No. 23
|
September 9, 2025

How AI Content Led to an SEO Crash: A Case Study with Miki Palet, Tailride

Episode summary:

What could go wrong when using AI to scale your content?

Miki Palet, founder of Tailride, joins Nicole for a live case study in what happens when AI-driven content goes too far, too fast. After three months of growth, Tailride’s traffic collapsed with a Google penalty. Miki shares the hard lessons learned, the balance between humans and AI in content creation, and why transparency with customers has become one of Tailride’s greatest assets.

Key takeaways:

  • How scaling AI content too quickly can trigger an SEO collapse on a new domain
  • Why human oversight still matters when building authority and trust in search
  • What startups can do to rebuild and future-proof their SEO strategies

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