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Learn how Compose.ly makes getting real results from content easier – whether you’re looking to update your website, increase traffic to your blogs, or improve your rankings.
What can scuba diving teach us about content marketing in the era of AI search?
Alexandra Gillespie, Editorial Writing Manager at Wellhub and former editor at Scuba Diving Magazine, joins Nicole to share how lessons from diving, like “plan the dive, dive the plan” apply to building marketing strategies that hold steady amid shifting trends. She explains how her journalism background shapes a people-first approach to storytelling, why strong SEO fundamentals still power success in Generative Engine Optimization (GEO), and how her team uses AI to work smarter without sacrificing strategy.
Alexandra Gillespie is a copy maven — experienced content marketer, scuba diving storyteller, and freelance journalist who covers oceans, water, and travel with over a decade of experience.
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