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Learn how Compose.ly makes getting real results from content easier – whether you’re looking to update your website, increase traffic to your blogs, or improve your rankings.
What’s the story your brand is telling — and is anyone actually listening?
In our debut episode of Content Matters, we’re joined by CEO of Compose.ly, Mike Leonhard to talk about the reasons behind using a podcast in your marketing efforts. We’re also joined by special guest, Keara Dowd, Senior Manager of Content Marketing at Clutch, who takes us behind the curtain to reveal how crafting a strong brand narrative sets you apart. Drawing on her background in journalism, Keara shares how to create content that’s true to your company’s values and voice while cutting through today’s noisy digital space. If you want your brand to connect with people on a deeper level and turn casual visitors into loyal fans, this episode is a must-listen.
Keara Dowd is a content creator and strategist specializing in bringing brands to life through storytelling. She serves as the Senior Manager of Content Marketing at Clutch, the leading online marketplace for business services. Before joining Clutch, she led large-scale content initiatives at Google and digital efforts for an Effie Award-winning B2B content marketing program. A Washington, D.C. native, her content experience is rooted in a journalism career that included time at the Washington Post.
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