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What happens when a full-time growth marketer builds a thriving consultancy on the side?
Sheri Otto, Founder and CEO of Growth Lane Strategies, joins Nicole to share her nonlinear path — from HubSpot to launching her own boutique firm. She talks about balancing motherhood, marketing, and momentum along the way. In this conversation, Sheri breaks down how behavioral science, neural coupling, and her love of templates drive demand gen. She also explains why storytelling might just be your most powerful sales tool.
Sheri Otto is a Founder, Speaker, and Growth Marketing Expert with over ten years' worth of experience. She was HubSpot's first INBOUND webinar host and believes that for most B2B SaaS companies, the problem isn’t a lack of leads; it’s the absence of a clear, efficient system to guide them through the funnel with precision and speed.
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