Episode
No. 16
|
May 28, 2025

Agency vs. In-House Content Strategy with Stephanie Yoder, Rebrandly

Episode summary:

What happens when a career agency content lead takes their talents in-house?

Stephanie Yoder, Director of Content at Rebrandly, joins the show to unpack her transition from agency life to leading in-house strategy—and why that shift gave her a whole new lens on collaboration, content creation, and career longevity. With two decades in the game, Stephanie brings a rare combination of deep empathy and sharp execution, sharing how solo travel, ghostwriting, and global teams have shaped her approach to content.

Key takeaways:

  • From Chaos to Clarity: How to work with stakeholders without diluting your message
  • AI with Integrity: The guidelines that keep automation from sabotaging content quality
  • Empathy as a Differentiator: Writing for marketers without losing authenticity

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