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In a world where AI is rapidly reshaping search behavior and content creation, how can marketers stay ahead of the curve?
Kaylee Peterson, Director of SEO at Compose.ly, joins Nicole to talk about the evolving landscape of AI search and content strategy. They discuss how Google’s increasing reliance on AI is changing the game for SEO and content creators, and how brands can adapt to stay visible in an AI-first world. Kaylee shares insights on leveraging AI tools, understanding the shifting dynamics of organic traffic, and the importance of building brand authority to thrive in the new search era.
Kaylee Peterson has spent the last decade in SEO, leading strategy, building scalable processes, and driving measurable results across industries. Whether it's refining content strategy, optimizing site architecture, or troubleshooting algorithm shifts, she's always focused on the bigger picture: making SEO a sustainable, high-ROI channel.
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