Elevating Your SEO Tactics to Generate More Organic Leads

Wednesday, January 24
10:00 AM PST | 1:00 PM EST

Description

While SEO is far from dead, it’s not the same lead generation channel we once knew either. AI and Search Generative Experiences have put to rest outdated practices and ushered in new organic SEO strategies that create content for people first and search engines second.

On Wednesday, January 24th at 1pm ET, join marketing leaders Nicole MacLean of Compose.ly and Raffaele Riconosciuto of Termly as they share tangible tips for creating helpful content and improving search results to drive meaningful leads. Throughout the webinar, they’ll discuss:

  • Why organic search is still an effective channel for law firms
  • How to efficiently create UX-driven SEO content 
  • Recommended trending content topics in the legal space to drive organic traffic in 2024
  • Best practices to create quality, helpful content at scale

Attendees will also receive a complimentary, templatized example article based on the topic of data privacy in honor of Privacy month to incorporate into your own content strategy!

Can’t join live? No problem. Register anyway to receive a copy of the recording.

Speakers

Raffaele Riconosciuto, Termly

Raffaele is an innovative marketer with an expansive career spanning 19+ years as an agency owner, innovator, Marketing Director, and strategic leader delivering omnichannel marketing solutions for clients in diverse industries.

Nicole MacLean, Compose.ly

As Head of Growth Marketing at Compose.ly, Nicole leads her team with a focus on building and growing relationships through meaningful brand experiences. Nicole has built her career with a commitment to employee development and engagement. Passionate about gender equality in the workplace, Nicole has founded various female affinity groups throughout the Indianapolis tech community and continues to serve as an advocate. She’s been named to Techpoint’s Tech25 Class of 2018 and one of Indy’s Most Pivotal Leaders in 2019.